Embrace Pure Simplicity

We bring a whole new level of rejuvenation, comfort, and feeling of luxury to you.

From morning showers to unwinding for the evening,

UCHINO adds a touch of bliss to your everyday routine.


The Lighter,  the Softer,

the Better

Difference is in the Touch

Surprisingly soft and gentle to the skin - who knew towels can put a smile on my face!

Getting enveloped in towels never felt so satisfying!

Towels, Redefined

Wake up feeling rejuvenated!

Pajamas That Care

ABOUT US

75 Years of Towel Making and Beyond to Smart Cotton Declaration 2023

Over seven decades, UCHINO has been committed to delivering fine cotton products that bring joy to all of your senses. 

Smart Cotton” is defined as UCHINO’s original cotton materials that

are thoughtfully sourced and spinned with premium quality and comfort in mind. 

We continue to pursue the most superior form of cotton material

using the advanced technology and craftsmanship developed over seven decades. 

With a commitment to bring you a true comfort and luxury, we’re

excited to introduce our Smart Cotton to the world through our fine cotton products.